Sunday Times Coverage

I am delighted with the coverage we received this Sunday in The Times. Last year saw the team grow to 15 people and saw us grow our partnerships with major players such as ATG and Ticketmaster. There was a great deal of incredibly hard work put in by the entire team with a lot of ‘under the hood’ work being done. This work has positioned us in a place to be able really start growing ‘social booking’ across the web. We are all aligned on one mission to enable more offline interaction using offline. To start 2018 with this article is a sign of things to come.

A big thanks to all our team for the hard work

Eddie Robb

Edinburgh start-up takes the stress out of socialising

Make it Social’s Eddie Robb is enabling friends to book group tickets for theatre or sports events while paying individually

Robb says Make it Social was born out of ‘frustration’
Robb says Make it Social was born out of ‘frustration’MARTIN SHIELDS


Despite the ubiquitous influence of technology and social media on our daily lives, tech start-ups still have the highest rate of failure among all industries. So what price for a fledgling online tech business that is focused — its founder insists — on “getting people offline and doing stuff together”?

Step forward 29-year-old Eddie Robb, founder of Edinburgh-based tech start-up Make it Social (MiS). Robb’s business is aimed at taking the stress out of arranging social activities for friends, by enabling groups of people to book theatre or sports tickets online while paying individually.

“Yes, it is online and it is social,” the softly spoken Robb concedes. “But in reality … Read full story here:


Embrace the Sheep Effect

When I was a 13 year old, my friends were getting into the skating scene. They all had the baggy clothes, the boards and the reallllyyy cool chains hanging from their pocket to their belt. My mum, the all-seeing wise lady that she is, tried her hardest not to let me go too far into that ‘scene’. However, one day, I broke her down and she allowed me to purchase the biggest and baggiest pair of black jeans, complete with skull on the back pocket. How cool I thought I was. My friends had led the way and now here I was with my very own pair of horribly baggy black jeans. I was a sheep.

Continue reading Embrace the Sheep Effect


Three Lesser Known Reasons to Focus on Group Sales: By Eddie

It’s no secret, Make it Social focuses on groups.

We provide our clients with more groups, larger groups and more customer data. But there are other benefits to capturing more groups that are less well known… Here’s a quick insight into three of them: Continue reading Three Lesser Known Reasons to Focus on Group Sales: By Eddie