Business

Make it Social Simple


Christian Drummond
Client Success Manager at Make it Social

Our 4 Easy Onboarding Steps

At Make it Social we strive to provide you with an onboarding experience that is stress free and straightforward. Here’s how we do it, in 4 simple steps:

1. Getting to Know Each Other

One of my key duties as client success manager is working with new clients to understand exactly what they require out of using our Social Booking platform. Do you want to drive more sales? Enhance customer experience? Acquire more data? I will meet with you in order to understand exactly where you stand, and exactly how we can help.

Through our initial discussion, I can gain a comprehensive knowledge of your company and act as an intermediary between yourselves and Make it Social – so that we can provide a service that is bespoke and effective. Also, by meeting you and your team, I can garner where responsibilities lie within your business, which is of huge benefit in streamlining the process for the following steps.

Continue reading Make it Social Simple

BusinessTechnology

Why Should You Socialise Your Checkout?

We are the new generation of online ticketing and our aim is to use the social revolution to bring people together for genuine social experiences. Our team recently travelled to the Phocuswright Travel Innovation Summit in LA to present this vision to the world. This is what we had to say.

The state of the industry at the moment

There are so many events and experiences being sold online that people have more opportunities to get together with friends than ever before.

The global travel and live events industry is worth $2.9 trillion (i.e. nearly double the annual GDP of Canada). An estimated $870 billion of this amount is attributed to social and group bookings; however, there is massive potential to grow this part of the pie, as roughly 25% of planned social activities remain merely as plans.

Continue reading Why Should You Socialise Your Checkout?

BusinessMarketing

Making it Social with Christian P.2

Christian Drummond
Client Success Manager at Make it Social

As Client Success Manager, I get to work with our clients on a one-to-one basis and discuss how to utilise our platform to promote their offerings. In my regular blog series, I will keep you updated with all the awesome ideas Make it Social has to offer, and our success stories that have already generated exciting ticket sales.

FOMO – Fear Of Missing Out

Make it Social has seen tremendous growth in recent months, with word-of-mouth, sales activity, and press being instrumental in driving ticket revenue for our clients. Our platform has seen a large increase in user activity across various event offerings, with the feedback being extremely positive.

Continue reading Making it Social with Christian P.2

BusinessMarketing

Making it Social with Christian

Christian Drummond
Client Success Manager at Make it Social

As Client Success Manager, I get to work with our clients on a one-to-one basis and discuss how to utilise our platform to promote their offerings. In my regular blog series I will keep you updated with all the awesome ideas Make it Social has to offer, and our success stories that have already generated exciting ticket sales.

Largest Group Wins for Event Offerings

Make it Social is positioning itself as the group booking platform, where great ideas become reality. Bookings are processed and payments are secured knowing exactly who will be attending the event, and with the knowledge that frustrations that often occur with group bookings – like drop-outs – are less likely to happen. Once the group is booked together they often want some enticement with the added bonus that it’s not going to be just a one-off event but one to remember.

Continue reading Making it Social with Christian

BusinessMarketing

How Millennials, mobile ticketing and mCommerce create perfect profit potential

There’s a perfect storm forming between Millennials, mCommerce and mobile ticketing. These titans of trends are on the rise and set to generate winds of powerful commercial change.

Mobile and online ticketing is exploding, says Juniper Research Author Nitin Bhas. By 2020, use of mobile devices is set to generate around 23 billion ticket sales in transport and events worldwide. In 2015 alone the airline industry saw a 50% increase in mobile app-based ticketing.

mCommerce is in the ascendency also, with an increase of 32% in mobile sales between 2015 and the previous year. With the average price of mobile devices coming down, coupled with data connectivity and widespread wifi availability going up, the full democratisation of mobile is happening.

As such, the apps market is set to grow to an estimated 378 billion apps downloaded by 2020.

Continue reading How Millennials, mobile ticketing and mCommerce create perfect profit potential

BusinessTechnology

Empower your customers with payment innovation

For some businesses, payment gateways are locked, static spaces where innovation rarely gets through. Often a place where one payment method has endured, regardless of whether it creates frustration for customers. Yet it’s widely acknowledged that the more payment methods you can offer your customers, the easier it will be for you to convert your service into sales.

At Make it Social, we believe in the power of payment innovation – delivering the key to unlocking revenue and helping your customers make payments faster, safer, and more simply.

Continue reading Empower your customers with payment innovation

BusinessMarketingTechnology

How social ticketing could help you trounce the touts

TicketingFor fans, waiting for tickets to go on sale can feel like the start of a race; against time, against ticket numbers, against every other fan out there. Poised at the starter gate for the release – either ready and waiting to pay online, or waiting to dial the hotline with your finger hovering above redial before you’ve even heard the busy tone. And we know what that sounds like – the sound of someone else getting your ticket.

Even with access to pre-sale purchase, fans can find themselves queuing or waiting hours in front of their computer while websites and servers struggle to cope with online demand.

Continue reading How social ticketing could help you trounce the touts

Business

Top 5 tips for turning travel intent into income

Our days are filled with moments. Moments of not knowing, moments of impulse, moments of discovery, moments of action, moments of satisfaction, moments of experience. These snapshots of curiosity, happenings, and intention are increasingly being informed and shaped by our use of ubiquitous mobile technology. Instant access to online search, group chat and quick pay delivers answers, guidance, possibilities and enables us to make purchases on impulse.

Google calls them ‘micro moments’. So it’s not surprising that one of the most important types of moment in the cross-hairs of businesses and marketers in travel are ‘moments of intent’. This revolutionary shift from ‘see it – want it – plan and book it later’ (most likely on a home PC, over the phone or possibly even Ceefax – does anyone remember that?) – has shifted inexorably to ‘see it – want it – buy it instantly’. Mobile technology makes this possible. With group chat functions from Whatsapp and inspiration share sites like Snapchat and Instagram, to auto pay functions like PayPal, Visa Wave and ApplePay, this new technologically mobile lifestyle brings with it action on impulse.

Continue reading Top 5 tips for turning travel intent into income

Business

Is the frustration factor damaging your business?

“Frustrating your customers could be costing your business, big time,” MiS CEO Eddie Robb told leading travel technology site Tnooz this week.

By removing the ‘frustration factor’ of group booking you could avoid potential revenue loss and increase profits by up to 33%. Key frustrations occur around the risk of drop-outs leaving others with their bill, and group leader burn-out.

Want to know the solution?

Read more about this crucial risk and how to avoid it on Tnooz.com and visit our website to find out how Make It Social could be the solution for you.

Continue reading Is the frustration factor damaging your business?

Business

Make customer satisfaction pay in online booking

“Cash is king”, so the business maxim goes. But when did it dethrone “the customer is always right”?

Business innovators know that being binary to the point of exclusion on the consumer vs cash debate not only nurtures one at the risk of denaturing the other, it fails to recognise the marriage potential of the two. It’s a balance. No sooner would you design by focus group as a slavish attempt to court customer approval than you would lavish special attention on high value customers in the pursuit of profit.

Continue reading Make customer satisfaction pay in online booking