The benefits reaped from group ticket sales can be game changing, no matter the size of your event. It is a great advantage for your customers as it simplifies the organisation of attending an event as a group, but it also offers you incentives beyond increased sales; like more data points and less stress on your ticketing platform.
There are many methods of encouraging social booking for your event, beyond the abovementioned and more obvious ways. Really, its up to you what these are; we just want to share some ideas with you. Here are the two ways groups can improve your online sales:
The ups and downs of selling tickets can feel like a never-ending merry-go-round. Sometimes tickets sell themselves and are snapped up before they even go on sale, other times sluggish sales threaten empty seats, lost revenue and stress in the run up to a big event.
Whether it’s a conference, concert or game, thankfully, there’s a lot you can do to enhance ticket sales both pre-sale and pre sell-out. Here we share our tips to help you drive sales whatever speed the carousel turns.
When you’re thinking about new ways to engage your clients – both current and new – the marketing mind is often a hive one. Lots of fluttering ideas and thoughts, each meritorious, some just a breath of an idea. But in marketing, miniature can be mighty. A small spend here, a tiny tweak there equals potentially big impact for your business that can be felt by you and your clients; it’s the butterfly effect.
At Make It Social we really value micro moments like these. We recognise the importance of customer intention and engagement, and know that it doesn’t have to be massive to make waves for us or our clients. Changing something as simple as freeing groups up to book easier on your site can unlock the door and hold it wide open to increased revenue through bigger groups, more bookings, and repeat business.
Client Success Manager at Make it Social
As Client Success Manager, I get to work with our clients on a one-to-one basis and discuss how to utilise our platform to promote their offerings. In my regular blog series, I will keep you updated with all the awesome ideas Make it Social has to offer, and our success stories that have already generated exciting ticket sales.
FOMO – Fear Of Missing Out
Make it Social has seen tremendous growth in recent months, with word-of-mouth, sales activity, and press being instrumental in driving ticket revenue for our clients. Our platform has seen a large increase in user activity across various event offerings, with the feedback being extremely positive.
Client Success Manager at Make it Social
As Client Success Manager, I get to work with our clients on a one-to-one basis and discuss how to utilise our platform to promote their offerings. In my regular blog series I will keep you updated with all the awesome ideas Make it Social has to offer, and our success stories that have already generated exciting ticket sales.
Largest Group Wins for Event Offerings
Make it Social is positioning itself as the group booking platform, where great ideas become reality. Bookings are processed and payments are secured knowing exactly who will be attending the event, and with the knowledge that frustrations that often occur with group bookings – like drop-outs – are less likely to happen. Once the group is booked together they often want some enticement with the added bonus that it’s not going to be just a one-off event but one to remember.
There’s a perfect storm forming between Millennials, mCommerce and mobile ticketing. These titans of trends are on the rise and set to generate winds of powerful commercial change.
Mobile and online ticketing is exploding, says Juniper Research Author Nitin Bhas. By 2020, use of mobile devices is set to generate around 23 billion ticket sales in transport and events worldwide. In 2015 alone the airline industry saw a 50% increase in mobile app-based ticketing.
mCommerce is in the ascendency also, with an increase of 32% in mobile sales between 2015 and the previous year. With the average price of mobile devices coming down, coupled with data connectivity and widespread wifi availability going up, the full democratisation of mobile is happening.
As such, the apps market is set to grow to an estimated 378 billion apps downloaded by 2020.
For fans, waiting for tickets to go on sale can feel like the start of a race; against time, against ticket numbers, against every other fan out there. Poised at the starter gate for the release – either ready and waiting to pay online, or waiting to dial the hotline with your finger hovering above redial before you’ve even heard the busy tone. And we know what that sounds like – the sound of someone else getting your ticket.
Even with access to pre-sale purchase, fans can find themselves queuing or waiting hours in front of their computer while websites and servers struggle to cope with online demand.
At Make It Social we’re a busy crew, travelling to meetings, running hackathons, and attending international industry events. Founded by our guiding belief in making the world a truly social place, we invest a huge amount of time and energy in being present, being a part of the conversation in group booking innovation, and sharing our way of seeing the world.
So at this week’s INTIX conference, we’ll be there. We’re heading to California for the International Ticketing Association event that runs from 20-22nd January, to be joined by other leading ticketing professionals and take part in the international conversation on what’s new in ticketing for the arts, professional sports, college athletics, arenas, fairs and festivals, ticket distribution or entertainment management.
Envy. Sinful envy. Have you ever been caught out by its most subtle appearance, even in moments of steely self-certainty? Take, for example, the classic food envy. If you’re familiar with this most unpleasant of afflictions you’ll recognise the familiar doubt and procrastination inflicted by ‘The Restaurant Menu’; the havering choice that often switchbacks as the words leave your mouth to order, much to the amusement/annoyance (delete as appropriate) of your fellow diners. Then…the waiter call-back: “Can I change my order?” By the time the food arrives you’re a bundle of hunger tinged with fear and apologies. Then the worst happens. Only one of you chose wisely and (hint) it wasn’t you.
The solution? Two words – sharing. platter. A social way to eat and enjoy the excellent choices other people make.