Social Checkout Arrives in London’s West End

Fans of Wicked can now book tickets as a group with more ease than ever before by using an innovative new social booking platform.

Wicked and technology start-up, Make it Social, have just launched the West End’s first ever Social Booking Service to make it easier than ever before for groups of friends and family to book tickets to see this critically acclaimed show. It’s really simple, book seats for everybody but pay individually.

Reserve for all, pay for yourself

The Make it Social user experience is designed to give social groups the most enjoyable and hassle-free booking experience where users reserve all the tickets they need for friends but each group member pays individually.

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Kia Oval bowled over by new group booking partnership

It’s nice when something new works surprisingly well, isn’t it? We knew our latest partnership with The Kia Oval would, but for clients, new marketing and sales methods can feel like trial and error. In spite of any cast iron plan in place and anticipated outcomes – essential for any marketing activity – it’s only as good as the new sales channel you implement.

So when one of our latest clients – hallowed home of international test cricket and Surrey Cricket Club, The Kia Oval – signed on to managing group bookings in partnership with us, they were delighted with the increase in group bookings that derived from one link on their website and organic web traffic alone.

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Make it Social & Ticketmaster Sport Partnership Begins

Groups of sports fans throughout the UK can book tickets easily and securely using the industry’s latest technology, thanks to a new partnership between Make it Social and Ticketmaster Sport. To begin with, several cricket matches at The Kia Oval will be available for group booking. Tickets are available from today and we are looking forward to additional teams and stadiums offering our simple and secure group booking experience.

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Tnooz IATA Hackathon: the debrief

Hack Hearsay, with Réka Kovács

This weekend, Eddie and I were busy getting to know some awesome and disruptive hackers. Tnooz’s IATA THack roadshow in Hamburg gathered over 60 hackers who worked in 17 teams to create innovative airline and travel industry products. Some of the solutions felt as if they were straight out of the future! During the two day THack, participants got to play with IATA’s next-generation NDC-compliant APIs for airline shopping and related travel services.

Image credit: tnooz

We successfully debuted our Make It Social API in front of this international crowd of hackers. We have proven that our technology is compatible with GDS and NDC, as well as with the systems of the other APIs available to the hackers: Hotelbeds, Jet Messaging Technologies, SITA, Airbus BizLab, IBM, HP, and Sabre.

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MiS sponsor international hack, this weekend

We love a good hack – as our recent blog post demonstrates. We hosted our own hack in collaboration with Skyscanner at the start of the month in Edinburgh, and we’re continuing this creative theme by sponsoring the THack in Hamburg this weekend. 

THack Hamburg runs from Friday 16th to Sunday 18th October. Diversely skilled developers will descend on the German city (try saying that after a trip to the Brauhaus!) for the chance to innovate with the freshest APIs in travel, and for the chance to win cash prizes with a total value of US $10,000+.

Find out more about the THack Hamburg and our sponsorship on travel innovation’s go-to site, Tnooz.


MiS and Skyscanner Hackathon: the debrief

The first weekend of October saw the hackers of Edinburgh let loose on the Make It Social API at our inaugural hackathon.DSC_3888

On the table were two APIs – one from SkyScanner and the other – our own. We provided the venue, set the challenges, and poured the refreshments, the rest was up to the hackers.

The primary aim of the event was to test our fresh API, the secondary was to start building and innovating with the awesome developer community we work within.

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MiS tells Tnooz ‘don’t snooze’ on group travel innovation

beachAt Make it Social we’re working closely with leading voice in travel technology,

As news leaders in the industry, Tnooz is an ideal spot to publish our top tips for rethinking the group and innovating in this familiar space.

Tnooz says: “In the constantly changing digital travel economy, new entrants disrupt the status quo, established players consider how best to adapt and grow, and technology is always at the heart of this evolution.”

Click here to read and ‘like’ our article on the Tnooz website. 



Good news day for Make it Social, says Travolution

Good news and positive views can feel few and far between in the current global climate. But today Travolution shared the Make It Social success story of our innovative v2 plug-in software for group bookings and our API programming interface.

“Our technology makes the whole group bookings much more straightforward and that is what is getting us traction in the leisure, hospitality and travel markets in the UK and further afield”, Travolution quoted our Chief Executive and Founder Eddie Robb as saying.

Always hot on the trail of travel innovation and digital strategy, Travolution – the UK’s leading multi-media brand for the online travel industry – today shared with their 30,000 Twitter followers our tale of success and growth in leading the curve in group booking software, our recent £215,000 funding round, and backing from industry veteran Steve Endacott.

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