Social Checkout Arrives in London’s West End

Fans of Wicked can now book tickets as a group with more ease than ever before by using an innovative new social booking platform.

Wicked and technology start-up, Make it Social, have just launched the West End’s first ever Social Booking Service to make it easier than ever before for groups of friends and family to book tickets to see this critically acclaimed show. It’s really simple, book seats for everybody but pay individually.

Reserve for all, pay for yourself

The Make it Social user experience is designed to give social groups the most enjoyable and hassle-free booking experience where users reserve all the tickets they need for friends but each group member pays individually.

Entering the world of theatre

After successfully launching social booking in the festival and sport industries, Make it Social are excited to bring its technology to the enchanting world of theatre with Ambassador Theatre Group (“ATG”) via a real-time API with enta Ticketing Solutions.


“ATG are delighted to be working with Make it Social and Wicked to launch this new booking platform in the West End. There is a real need to make organising social groups easier for everyone and harnessing this new technology does just that. We look forward to extending Make it Social to other productions throughout 2017”
Barry Grant, Ambassador Theatre Group (ATG).

Commenting John Gibson, Managing Director of Best Union UK Ltd said: “We are delighted to partner with Make it Social and ATG in launching the West End’s first ever Social Booking Service. Furthermore, in conjunction with enta’s extensive client base, we look forward to further integration with Make it Social and our clients.”

“At Make it Social we make it as simple as possible for customers to get together and book experiences and I’m delighted that we’re now helping people “defy gravity!” with their friends at Wicked. With the enta partnership, we’re looking forward to helping groups see many more shows in the West End and beyond.”
Eddie Robb, CEO of Make it Social

See it in action

The social booking service that enables people to easily book with friends & family is already live.

Try Social Booking for Wicked

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