Marketing

Mini moments that maximise your means

When you’re thinking about new ways to engage your clients – both current and new – the marketing mind is often a hive one. Lots of fluttering ideas and thoughts, each meritorious, some just a breath of an idea. But in marketing, miniature can be mighty. A small spend here, a tiny tweak there equals potentially big impact for your business that can be felt by you and your clients; it’s the butterfly effect.

At Make It Social we really value micro moments like these. We recognise the importance of customer intention and engagement, and know that it doesn’t have to be massive to make waves for us or our clients. Changing something as simple as freeing groups up to book easier on your site can unlock the door and hold it wide open to increased revenue through bigger groups, more bookings, and repeat business.

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News

Kia Oval bowled over by new group booking partnership

It’s nice when something new works surprisingly well, isn’t it? We knew our latest partnership with The Kia Oval would, but for clients, new marketing and sales methods can feel like trial and error. In spite of any cast iron plan in place and anticipated outcomes – essential for any marketing activity – it’s only as good as the new sales channel you implement.

So when one of our latest clients – hallowed home of international test cricket and Surrey Cricket Club, The Kia Oval – signed on to managing group bookings in partnership with us, they were delighted with the increase in group bookings that derived from one link on their website and organic web traffic alone.

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BusinessMarketing

Making it Social with Christian P.2

Christian Drummond
Client Success Manager at Make it Social

As Client Success Manager, I get to work with our clients on a one-to-one basis and discuss how to utilise our platform to promote their offerings. In my regular blog series, I will keep you updated with all the awesome ideas Make it Social has to offer, and our success stories that have already generated exciting ticket sales.

FOMO – Fear Of Missing Out

Make it Social has seen tremendous growth in recent months, with word-of-mouth, sales activity, and press being instrumental in driving ticket revenue for our clients. Our platform has seen a large increase in user activity across various event offerings, with the feedback being extremely positive.

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News

Make it Social & Ticketmaster Sport Partnership Begins

Groups of sports fans throughout the UK can book tickets easily and securely using the industry’s latest technology, thanks to a new partnership between Make it Social and Ticketmaster Sport. To begin with, several cricket matches at The Kia Oval will be available for group booking. Tickets are available from today and we are looking forward to additional teams and stadiums offering our simple and secure group booking experience.

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Technology

The Basics Explained: Social Booking

At Make it Social we’ve done a lot of growing this past year. We’re delivering great results for incredible clients with our fierce API and the knocks at our door just keep coming. With some exciting news on our growth soon to be released – keep a look out for that, folks – in this week’s blog, we want to focus back on the basics. The fundamentals. What do we mean when we talk about wanting to make the world a ‘truly social place’? This is our mantra, and we live and breathe it. But what are we talking about and how do we make this happen for people? Allow us to explain…

It seems almost throw-away to say it, but in our digital culture, so-called ‘connections’ are everywhere, yet nowhere. Our ‘friendship networks’ are well-meaning, but in real terms – they’re a fugazi – they’re in the ether, they’re not really ‘real’.

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BusinessMarketing

Making it Social with Christian

Christian Drummond
Client Success Manager at Make it Social

As Client Success Manager, I get to work with our clients on a one-to-one basis and discuss how to utilise our platform to promote their offerings. In my regular blog series I will keep you updated with all the awesome ideas Make it Social has to offer, and our success stories that have already generated exciting ticket sales.

Largest Group Wins for Event Offerings

Make it Social is positioning itself as the group booking platform, where great ideas become reality. Bookings are processed and payments are secured knowing exactly who will be attending the event, and with the knowledge that frustrations that often occur with group bookings – like drop-outs – are less likely to happen. Once the group is booked together they often want some enticement with the added bonus that it’s not going to be just a one-off event but one to remember.

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BusinessMarketing

How Millennials, mobile ticketing and mCommerce create perfect profit potential

There’s a perfect storm forming between Millennials, mCommerce and mobile ticketing. These titans of trends are on the rise and set to generate winds of powerful commercial change.

Mobile and online ticketing is exploding, says Juniper Research Author Nitin Bhas. By 2020, use of mobile devices is set to generate around 23 billion ticket sales in transport and events worldwide. In 2015 alone the airline industry saw a 50% increase in mobile app-based ticketing.

mCommerce is in the ascendency also, with an increase of 32% in mobile sales between 2015 and the previous year. With the average price of mobile devices coming down, coupled with data connectivity and widespread wifi availability going up, the full democratisation of mobile is happening.

As such, the apps market is set to grow to an estimated 378 billion apps downloaded by 2020.

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BusinessTechnology

Empower your customers with payment innovation

For some businesses, payment gateways are locked, static spaces where innovation rarely gets through. Often a place where one payment method has endured, regardless of whether it creates frustration for customers. Yet it’s widely acknowledged that the more payment methods you can offer your customers, the easier it will be for you to convert your service into sales.

At Make it Social, we believe in the power of payment innovation – delivering the key to unlocking revenue and helping your customers make payments faster, safer, and more simply.

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Article

Introducing, Team Make it Social…

Spring has sprung at Make it Social and we’ve been doing the done thing at this time of year – growing. We recognise that when we build our team of specialists, we can grow and enhance our offering for our customers by delivering a service that’s faster, smarter and simpler. Meaning our social group booking app is more sophisticated, easier to integrate with, and can begin generating revenue for our customers from the get-go. And this happens all by putting down roots of our own.

By focusing on developing our in-house team of specialists here at Edinburgh’s destination tech hub, CodeBase, we can develop our specialist offering for our clients, which, in turn, enhances the benefits they can offer their customers. It’s a ripple effect; one that nourishes us and our clients.

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Case Study

Social booking logic pays off for ticketing giant

At Make it Social we’re all about driving innovation in group booking software. Whether for clients in ticketing to travel – wherever groups are gathering you’ll find pain points our software solves instantly.

That’s what ticketing giant, Paylogic discovered when they recently partnered with us.

When it comes to ticketing, for us, it’s all about enabling groups to gather, inviting friends easily, and make payments simply. Our passion for social group booking is about delivering creative solutions for clients to offer their customers.

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