How many group bookings do you make on an average month in your company? What’s your average booking size? Have these figures gone up or down over the past few years?
In the majority of cases, the average booking size will have gone down. It’s probably around the 2–3 mark. The amount of group bookings you’re getting has probably dropped too. Perhaps you’re considering removing the ‘groups’ tab/team.
What you don’t realise though is that your ‘Group Booking’ number is actually likely to have gone up.